Our goal is to create, own, manage and invest in companies and leading consumer brands across athletics, health & wellness, hospitality, apparel and consumer packaged goods. 

We believe in the limitless potential of human movement. By blending the transformative power of nature, an active lifestyle, and a supportive community, we create and invest in brands that foster deep emotional connections and nurture enduring, scalable relationships. Placing the consumer first and category second, our mission is to understand what truly resonates with people—fueling passion, uplifting communities, and celebrating human potential every step of the way.

Our guiding principle is rooted in the conviction that an active lifestyle, creativity, and community can transform lives. We seek to invest in—and help build—brands that resonate deeply with consumers emotionally, nurture long-term loyalty, and reflect an ethos where active lifestyle, nature, and social connection are paramount.

Our strategy focuses on cultivating a complementary portfolio of lifestyle and wellness brands—both physical and digital—that share a common thread: they facilitate authentic community engagement, improve health and wellness outcomes, and invite consumers to participate in joyful, active lifestyle-oriented experiences.

The result is a dynamic ecosystem where businesses support one another’s growth, share target audiences, and cross-pollinate communities of enthusiastic consumers.